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| An Exploration of Multi-Cultural Markets |
| Stafford Thompson, Jr., FSA, MAAA and Rafael Shabetai |
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Whether your company has international experience or not, a business
plan is required in order to enter or expand into the multi-cultural markets
in the United States or Canada. Is your organization to be a customerdriven
organization or a process-driven organization? Do you assess risk
based on the risks of a culture or do you strictly follow your underwriting
criteria? These topics will be discussed in an effort to learn how to better
communicate with your multi-cultural customer base.
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