DISRUPT OR DIE: Reinvention in an Ever-Changing World

Anat Baron

 

Anat Baron is currently the Founder and CEO of StashWall, a technology startup that provides one place for curating and organizing people’s information, memories, and belongings.

While at the helm of Mike’s Hard Lemonade, Baron helped grow the company into a $200 million juggernaut within three years, creating a brand new category in the ultra-competitive beverage alcohol industry. Amazingly, she succeeded at Mike’s despite her allergy to alcohol.

Technology is transforming the status quo by enabling new business models and in turn, leveling the playing field. Coupled with consumers’ increasing demands for authenticity and transparency, this means that the winners in every category will need to successfully re-invent their businesses in order to survive and thrive in the new economy. Anat Baron will discuss the huge opportunity ahead by using real life examples and strategies as we race towards 2020 and beyond.