| Behavioral Economics - Applications to Insurance |
| Yommy Chiu |
|
|
| |
Behavioral economics is all the rage, but is anyone actually doing anything
about it? How does changing the context rather than the content of
our communications encourage customers to purchase life insurance?
These are just two of the questions we can, and are, answering with
behavioral economics. Behavioral economics merges psychology with
traditional economic theory, offering insights into individual decision
making behavior that go beyond the purely rational model. Join us in this
enlightening session to learn more about the concept and how it can be
applied within our industry.
|
| |
|
